Daring to Be Different: Simple Ideas, Big Impact
- 17 Apr
- 4 min read
OUR VISION
A thriving future for independent optometry.
Our mission is to make ProVision practices relevant to consumers and their businesses sustainable
Who we are.
ProVision is a member-owned organisation dedicated to supporting and strengthening independent optometry practices across Australia. We partner with our Members to help them remain competitive, relevant, and sustainable in an increasingly complex healthcare and retail environment.
Built on the foundation of independence, ProVision exists to ensure optometrists can retain clinical autonomy while benefiting from the scale, support, and strategic capability typically associated with larger organisations.
Our story.
ProVision was established in 1989 with a clear purpose: to give independent optometrists the collective strength to compete in a changing market.
What began as a buying group has evolved significantly over the decades. As the industry shifted, so too did ProVision — expanding its capabilities to meet the growing needs of Members beyond procurement alone.
How we help.
Today, ProVision delivers a comprehensive suite of services designed to support every aspect of an independent optometry practice.
We provide strategic support and business coaching to help Members grow.
We deliver marketing, branding, and campaign execution to strengthen patient acquisition and retention.
We leverage buying power and supplier partnerships to create commercial advantage for independent optometrists.
We deliver systems, tools and innovation that streamline operations and elevate the patient experience.
We connect you to a powerful network of peers, learning and shared expertise to accelerate your growth.
We unlock data insights and performance intelligence to drive smarter, faster decision-making.
Our core values.
We put Members first
We lead
We are a team
We innovate
We deliver excellence
What our members say
“Business can be challenging when you have an optometry degree but potentially don’t have as much background in business. ProVision, from the beginning, has really given us the knowledge to help us thrive in our environment.”
Alisha Shastri
Practice Owner, iOptical Pty Ltd