This is where your vision becomes a business.
Starting an independent practice is the moment your vision becomes a real business - but it’s also the stage where uncertainty is at its highest. New owners must balance ambition with risk, operations and growth while the day-to-day demands of running a practice are still new.
For more than three decades, we’ve supported independent optometry practices across Australia to become strong, sustainable businesses. We understand the realities of the early ownership years - the pressure to establish a loyal patient base, manage cash flow, set up systems, and make the right decisions early so your practice can grow.
START YOUR JOURNEY WITH PROVISION
Built for independents
We’re Australia’s largest network of independent optometrists.
Support before and after you open
Get practical guidance when you’re exploring ownership, and ongoing support in the early years.
Start strongly
Access expert advice, collective buying power, systems and marketing support designed to help you launch successfully.¹ ²

Make the right calls early.
ProVision is home to a national team of subject matter experts. With experienced advisors beside you, you’ll have guidance across financial planning, leasing negotiations and operational priorities² Instead of second-guessing every move, you’ll know what to focus on - and what can wait.
- Business coaching
- Financial reviews and budgeting
- Leasing negotiation

Be at the frontline of innovation.
In the early stages of ownership, confidence comes from knowing what’s happening behind the scenes as much as what’s happening in the consulting room. ProVision’s innovative systems bring visibility, control and discipline to the day-to-day, so you can build strong habits early instead of correcting avoidable issues later.
With ProAccounts, you can track purchasing and payments more clearly through one streamlined view of supplier spend. And with ProSupply, you’re empowered to make informed stock decisions and put better operational discipline in place from day one.
Our full suite of systems is shaped by more than 30 years of experience supporting independent optometry - designed from the ground-up to help practices operate smarter and competitively.

Attract the right patients from day one.
Demand doesn’t build itself.
ProVision supports you with practical marketing guidance, access to retail campaigns and custom designs to help you build awareness steadily and professionally.
Rather than guessing what to post, promote or prioritise, you have experienced marketers helping you focus on what will actually move the needle.³
- Retail campaigns
- Custom graphic design
- Marketing advisory and strategy
What our Members say

“ProIntel has been a total game changer, mainly due to the time saving. Now we’ve got a tool that gives us up-to-date, live data where we’re able to dive into the suburbs people come from, demographic breakdowns, and even what health funds people are using.”
Practice Owner, Envision Optical Treetops
Maximise your buying power.
In your first years, every dollar matters. Through ProVision’s collective buying power, you’ll get negotiated supplier terms and attractive rebate opportunities. Instead of navigating commercial conversations alone, you’ll operate with the strength of a 450+ practice network behind you.
- Access 30+ supplier partnersTap into Australia’s largest network of optical supplier partners so you can make smarter purchasing decisions with more choice.
- Negotiated discounts and termsBenefit from commercially negotiated discounts and terms that help stretch your budget further in the early years of ownership.
- Pay-on-time rebate opportunitiesPay eligible supplier purchases on time through ProAccounts and you can access a 1% rebate from participating supplier partners.



Find your perfect practice today.
Created by ProVision, Optometry Practice Sales is a simple way to browse practices currently for sale or advertising partnership opportunities. It gives aspiring owners a clearer view of what’s on the market, and a quick, straightforward way to submit expressions of interest.
It’s your dream. Let’s turn it into reality.
ProVision membership gives you a head-start on building a thriving practice.
Smart purchasing from day one
Dedicated business coaching
Build demand with targeted marketing
Join a network of peers
Recommended membership options.
For aspiring owners
Free program for those ready to explore what practice ownership looks like — get guidance, tools and mentorship to build your confidence and plan your future.
per month +GST
For first-time owners
Launch a practice or take over an existing one — build strong systems, attract loyal patients and establish the foundations for success. Includes 6 months membership prior to opening plus 12 months from practice launch.
per month +GST
Not sure what level of membership is right for you?
A ProVision membership means you'll have expert support from the very first day. Talk to us for a confidential discussion around your practice goals.
¹ Business coaching available with Launch membership
² Specialty advisory available with Launch membership
³Tailored marketing advisory available with Launch membership
⁴Local Area Marketing, and ProSocial are available with Launch, Grow and Thrive membership.
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